Eco-Tourism Or Greenwashing


Eco Tourism Or “Greenwashing”: How Can You Tell?

An eco tour in Africa sounds promising without doubt, but the term “eco” is much abused, a prefix favored as a marketing tool by companies that have little concern for Africa’s environment and its people. So, it’s very important for you to know if your tour operator is committed to combine conservation and communities for the benefit of both, or is merely greenwashing their image.

Until an official rating system is in place to rate eco-tourism facilities and operators in Africa, you can start your search from reliable websites like “ResponsibleTravel.


Com” which features only those tour operators that have met the company’s stringent membership criteria. “Greenstop.Net” follows a rating system for all tours and accommodations offered on its website, awarding one to three green dots according to the eco-worthiness of each. Again, The International Ecotourism Society (TIES) also endorses on its website, trips and operators for eco travel in Africa. But in the end, it is your choice and will yield best results if based on thorough evaluation of a potential eco-supplier, and a healthy dose of instinct.